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Don Hundley
Nov 182 min read
Navigating Softening Growth in Equipment Rental: Marketing Insights for 2024
The American Rental Association’s (ARA) latest economic forecast for Q4 2024 shows a mixed outlook for the equipment rental industry....
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Don Hundley
Nov 43 min read
The Biggest Digital Marketing Mistakes Equipment Rental Companies Make—and How to Avoid Them
For equipment rental companies, digital marketing is an incredible tool for attracting new customers and driving business growth....
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Don Hundley
Sep 303 min read
Building an Effective Marketing Plan for Independent Equipment Stores
When it comes to operating an equipment rental or retail store, simply having the right equipment isn’t enough—getting in front of the...
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Don Hundley
Sep 103 min read
Traditional View of Marketing vs. Data-Driven Marketing for Revenue: A Critical Difference
After spending 10 years in the equipment industry, focusing on marketing, I’ve witnessed a common challenge among independent equipment...
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Don Hundley
Sep 53 min read
Why Consider a Fractional Marketing Approach for Your Equipment Business?
As a business owner or leader in the equipment rental industry, you know the importance of making smart decisions that maximize both your...
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